The Heckman Equation: Research to Impact
Our team was tasked with translating Professor James Heckman’s work researching high-quality early childhood programs into a clear message of high economic returns. For more than a decade, the Heckman Equation has moved research into social impact through strategic communications among early childhood advocates, policymakers and the media. But research without action is only half of the equation.
“Neimand Collaborative’s work on the Heckman Equation brand translated complex economic research into accessible, persuasive and actionable resources for advocates and policymakers. Our Center’s research on the benefits of early childhood education, including the return on investment, impacts on adult health and across three generations (parents, siblings and children of participants) moved beyond academia into motivating policymakers of all ideologies to dedicate public funding to serving children and families year after year.”
Alison Baulos, Executive Director,
Center for the Economics of Human Development
at the University of Chicago
Solution
We brought the brand to life across digital platforms, expanding the reach of Heckman’s critical research through a web-based platform, video tools, research summaries, email newsletters, ongoing research releases and social media engagement. In addition, we worked closely with Heckman’s team to capitalize on the economic, social, political and policy opportunities of the moment—getting resources into the hands of advocates and influencers and helping them make the case for greater investments in high-quality early childhood education.
We brought the brand to life across digital platforms, expanding the reach of Heckman’s critical research through a web-based platform, video tools, research summaries, email newsletters, ongoing research releases and social media engagement.
Impact
Today, Professor Heckman’s widely used research has resulted in municipalities, governor’s offices, Congress, and the White House investing billions in early childhood education.
Professor James Heckman explains the Heckman Curve.
Services
Message & Brand Development
Creative Implementation
Research & Analysis
Strategy & Campaigns
Fundraising Strategy