Shifting a culture of philanthropy from events-driven fundraising to major gifts.
In our work with Salinas Valley Health Foundation (formerly Salinas Valley Memorial Hospital Foundation) to tackle critical funding needs, one thing was clear: we needed to find ways to bolster the Foundation’s revenue streams and move away from a heavy reliance on event-based fundraising tactics.
“Neimand Collaborative helped us change the culture of philanthropy at the foundation and strengthen our communications. In less than two years, we designed a philanthropy plan and strategically pivoted away from an event-based fundraising model to cultivating major and principal gift donors, not to mention completing a capital campaign for the Taylor Farms Family Health & Wellness Center—hitting our ambitious goal far ahead of schedule.
What really sets the Neimand team apart is the personal touch they bring to every relationship. The effort made to understand our community has created life-long relationships and helped our organization transform into an important resource for our region’s health and wellness.”
Solution
The Foundation’s team changed their fundraising culture and simultaneously launched a critical capital campaign to expand their health and wellness center and serve even more members of the Gonzales community.
Impact
The result was a highly successful campaign for the center’s expansion. The foundation hit their ambitious campaign goal of $3.2 million in less than four months. In tandem with those key investments, we helped them recruit and hire their new Chief Philanthropy Officer.
This successful campaign sparked an outpouring of support from the community, including new and existing major and principal gift donors that will take the Foundation into the future with an eye towards future success and care for their community.
Services
Research & Analysis
Message & Brand Development
Creative Implementation
Philanthropic Giving
Fundraising Strategy
Executive Coaching