Moving forward together in Monterey County.
Monterey County needed a warm and welcoming brand and visual identity that encouraged families and individuals to seek assistance during difficult times. Avanzando Juntos. Forward Together.—captures the determination and solidarity that they extend to all clients and their families.
Solution
Neimand Collaborative partnered with their diverse team of expert staff and providers to develop a tagline that resonated in English and Spanish, to reach all of Monterey County’s communities and communicate that they could become stronger together.
We created a logo and visual identity that help residents of Monterey County identify clinics to reduce intimidation and overcome language barriers. The colors represent the welcoming environment clients can expect and the sense of peace that staff strive to foster, elements of Monterey County’s approach that help all move forward.
Impact
Clients are now greeted both online and at behavioral health clinic locations with a unified and welcoming message—Monterey County Behavioral Health is a partner in helping residents overcome difficult seasons and traveling the path forward, together.
Services
Research & Analysis
Message & Brand Development
Creative Implementation