A sustainable approach to conservation impact.

African People & Wildlife (APW) is a Tanzania-based conservation organization that has developed an internationally recognized community conservation approach—ensuring that Indigenous, rural people are centered in conservation efforts and that successes are sustainable because they serve the needs of people and nature. But like many nonprofit organizations, APW needed to increase their funding in order to expand their model and create tangible, lasting impact in Tanzania and other strategic landscapes across Africa.

“As we confront the pressing challenges of climate change in Africa’s rural communities, it’s essential that we scale up our fundraising efforts to address urgent needs and share solutions that balance people and nature. I’m grateful to the Neimand team for their role in building APW’s philanthropic foundations and enabling us to expand to new conservation landscapes that have been long overlooked.”

Laly Lichtenfeld, Co-Founder and Chief Executive Officer, African People & Wildlife


Through review and analysis of APW’s strategic goals, data, donor communications, development processes, existing donor file and interviews with staff and supporters, our team developed a strategic plan to guide the organization’s philanthropy efforts over three years. We then got to work with APW to implement the plan—advising leadership on the execution of a major gifts program, including developing research-informed solicitation strategies, identifying new supporters, coaching the board of trustees on their role in fundraising and providing tailored recommendations to strengthen development operations. Our team provided critical support and meeting structure—across seven time zones—to both advance priority initiatives and seize unique opportunities.

Photo credits: African People & Wildlife, Laly Lichtenfeld and Emily Paul


Through our consultation, APW increased its fundraising revenue by 48% in two years. This capacity-building progress positioned APW to successfully hire both a full-time communications manager and development professional—key staff positions to sustain a strong development focus in any organization.

Philanthropic Giving
Fundraising Strategy 

Let’s put strategy into action, together.