A game-changing message for advancing bike infrastructure
In partnership with PeopleForBikes and Wend Collective, we conducted nationwide research on how the public feels about mobility in major metropolitan areas and where bike infrastructure fits into their desire for more livable communities. The challenge for bike advocates is to successfully appeal to a public where relatively few people bike, but many more could or would if it were safe to do so.
“We hadn’t ever really done a deep dive from a communications standpoint on what does it take to win a messaging campaign. We hired Rich and his team to research what messages actually work in moving people towards greater support for bicycling. What the research does is gives us confidence in a pathway forward for being more effective as advocates.”
Kyle Wagenschutz
Former VP of Local Innovation, PeopleForBikes
Solution
Our research revealed that the key to winning public support is showing how bike infrastructure works to the benefit of everyone—drivers, walkers and bike riders.
The overarching message we developed as a result of the findings—We can have peace on the road when everyone has a piece of the road—combined with a reminder to be inclusive of all modes of transportation is helping bike advocates nationwide build broader and stronger support for bike infrastructure initiatives that advance greater mobility for all.
The overarching message we developed as a result of the findings—We can have peace on the road when everyone has a piece of the road—combined with a reminder to be inclusive of all modes of transportation is helping bike advocates nationwide build broader and stronger support for bike infrastructure initiatives that advance greater mobility for all.
Impact
Watch the “From Asphalt to Aspiration” presentation from the Walk/Bike/Places 2018 conference.
Services
Message & Brand Development