My colleagues recently told me about #GivingTuesday, a campaign launched by our friends at the UN Foundation. I visited www.givingtuesday.org and, as I learned more about this unique campaign, I realized it aligns so closely with how our firm approaches messaging and communications but also how I feel about giving personally
It’s a simple concept:
We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
Giving is an important part of my life. I get joy out of giving and helping others, but it also provides me with perspective on the person I want to be and the example I want to set for my children. As a parent, a leader in my firm, an active member of my community and a volunteer at my children’s school, I want to make sure I am finding ways to give in all those roles. That is why the idea of #GivingTuesday makes so much sense to me.
Here are some ways I’m looking forward to giving on #GivingTuesday. Again, these are small, simple steps, but when we combine our efforts, it will go a long way. I hope this will give you some ideas of how you can participate!
- Cleaning out my closets: My daughters will be participating in their schools’ winter coats, hats and mittens drive. We will take inventory of what we have and select items to donate.
- Turning Amex points into toys for children in need: Our building is hosting a toy drive for a local early childhood learning center. We are taking our company Amex points and using them to purchase toys.
- Client holiday gifts:I am responsible for making our firm’s annual giving a reality. Every year, in addition to the traditional holiday gifts firms often send to their clients, we also select a charity and make a donation on behalf of our clients. Is this an innovative idea? No, but it aligns with our goal of wanting to do good.
What I also find special about this campaign is its creative messaging and communications strategy. At Neimand Collaborative, we believe we can move forward by working ALL the angles that create impact. #GivingTuesday is working on multiple fronts, leveraging a wide range of media and communications platforms around the world to create a new tradition of generosity. That is impressive social impact marketing that I feel good supporting personally and professionally.
share of the market in the materials industry
christina aguilera weight loss Designer Sarees Is All Time Luxury And Stylish Costume
christina aguilera weight lossWalk through your home with Architectural Walkthrough