How You Move Forward: Neimand Collaborative. Social Impact Marketing.

You move forward by working all the angles that create impact.Working all the angles that create impact.

Government is too small to do it all. Philanthropy doesn’t have enough money. Private enterprise needs incentive to meet public needs. People, when properly motivated as consumers of policies and products, greatly influence the marketplace of public and private innovation.

  • Politics

    The best politics creates the best policies.

  • Policy

    The best policies meet public needs.

  • People

    Popular support drives the best politics.

Politics drives policy
and people drive both.

A simple method for social impact.

We have an intuitive way to move you forward: meet people where they are, find connecting interests and lead them to a better place.

  • Goals

    What you’re trying to achieve with whom and how fast.

  • Research

    Where your value connects with what people value.

  • Brand & Message

    One message that builds valued relationships with different people.

  • Market

    A practical and measurable strategy that moves everyone to act in their own interest and the interests of others.

We simplify the complexity of rallying government, philanthropy, private enterprise, practitioners
and people around something new and better.

Impact:
Mastercard®

Master Your Card:
the business of social impact.

Commercial products and services play a big role in bringing social and economic solutions to scale. We jumped at the opportunity to work with Mastercard after seeing how electronic payment technology could produce upward mobility for vulnerable populations and small businesses—so we developed a public education campaign to help stakeholders see this value.

Problem

Mastercard’s electronic payment technology creates affordable, financially empowering solutions that weren’t widely understood or appreciated by consumers, small businesses and governments. As a result, electronic payments were getting lumped in with financial reform efforts that would actually reduce access to technology that could solve problems for vulnerable populations and small businesses.

Solution

Make a clear distinction between Mastercard and the banks and processors that license its technology. Implement a process of review, research, branding and messaging to launch Master Your Card, a public education campaign that helps people understand how to select and use electronic payments to their benefit—so they condition the market through their choices. Work closely with labor, Latino and African-American leaders to show them how electronic payments can increase financial inclusion, upward mobility and greater profitability for individuauls, small businesses and micro-entrepreneurs. Learn from our community partners how to build better products that meet the needs of their constituencies.

Outcome

Master Your Card has built a bridge between the financially underserved and Mastercard, creating financial empowerment and inclusion faster than government can through policies and nonprofits can through education and advocacy alone. Mastercard has gained greater brand value among policymakers and consumers while understanding how to better serve emerging populations and businesses. Educating seniors how to be smart and safe when making online purchases. Teaching low-income workers how to use prepaid cards as an entry into the modern economy. Taking counsel from Latino, labor and African-American groups that results in Mastercard creating Six Standards for Prepaid Payroll Cards to ensure that employers who use Mastercard technology are making payroll cards work for employees. This is how you move forward in the business of social impact.

Neimand Collaborative

  • Analysis
  • Research design
  • Brand strategy
  • Messaging
  • Conceptualization
  • Marketing
  • Materials development
  • Communications support
  • Brand fidelity
  • Ongoing strategic consultation

Collaborators

StatlerNagle; Artemis Strategy Group; Potomac Communications Group; Groundswell Communications; Mercury Public Affairs.

Team

Rich Neimand

President

Rich quickly grasps the forces that drive behaviors and decisions. Whether it’s surveys, white papers, journalists, politicians, policies, sound bites, Facebook or Twitter—Rich sees the battleground from the outset and his insights influence how we research and build brand, message and marketing strategies. As President, he helps bring these solutions to life in finished products. A witty and engaging speaker and trainer, Rich helps people move from where they are to where they need to be to create social and economic impact. Many clients rely on him for consultation and advice to maintain brand fidelity, respond to emerging issues and tailor evolving strategies. Raised in Los Angeles by two wonderful parents from Brooklyn, Rich’s career path was blazed through writing, graphic arts, fine arts, commercial advertising and political consulting—all of which contribute to his work in social impact marketing. Rich lives in his beloved Silver Spring with his wife, two sons and a dog that controls everything in decidedly existential ways. No cause is too small or too big for Rich—as long as it holds the promise of moving people forward.

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Dave Clayton

Executive Vice President

Dave’s talent is understanding how people relate to issues, organizations, products and programs. A problem solver with an analytic bent for where people hold shared motivations, Dave leads our analysis and research efforts and identifies strategic solutions. He provides an invaluable bridge from research to action, making sure our brand, message and creative solutions remain grounded in meeting client objectives. He works with clients on projects from inception through training and long-term consulting. Growing up in Salt Lake City, Utah, Dave completed studies in psychology and physics at Brigham Young University before earning his doctorate in clinical psychology at the University of North Carolina-Chapel Hill. He left the clinical faculty at BYU’s counseling center in 2001 and moved to D.C. to focus on strategic research and communications. Dave and his wife started their family of four in Chapel Hill, adding children at each stop along the way—and one carbon cyclocross bike that he rides into work each day regardless of rain, sleet, snow, ice, delivery vans on L Street or clueless tourists on the Mall.

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Shannon Rosenthal

Vice President Operations

Shannon's collaborative energy and find-a-solution mentality help to ensure our company is doing right by its clients. With a wealth of direct client and project experience, she now runs our business and us with great instincts for what our team needs on a daily basis to make great impact for our clients and their causes. Her passion for logistics, numbers and organization has made her our go-to person for just about everything that needs to go right. Shannon is the rock who rocks. A native of New Jersey, Shannon moved to North Carolina during her high school years and later completed her degree in marketing at East Carolina University. In 2000, she moved to Washington, D.C., where she honed her skills in marketing, production and team management—and found her husband. She, her husband and their two daughters are here for good with family and friends that make the D.C. area home.

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Sarah Hutchinson

Vice President Creative Services

In addition to mastering content and strategy, Sarah has the twin gifts of knowing how to get things done and knowing how to get people to do them. Combining these abilities with her expertise in creative development and campaign execution, she’s a part of our work from beginning to end. Sarah’s leadership includes digital and print materials, website development, advertising and social media campaigns. Her skills enable many of our clients to mount powerful and effective campaigns even when they are on relatively small budgets. Sarah also leads project teams and manages internal and external team members to ensure the quality and timeliness of our work. Born in Boulder, Colorado, Sarah grew up in Minden, Nevada, on a ranch in the Sierra foothills. At 15, she attended a campaign training workshop where she met Rich, who casually offered her a job once she got out of college. Much to Rich’s surprise, Sarah came to D.C. to claim her job after earning her degree in English at the College of William & Mary in Virginia. Now eating and drinking her way through every D.C. hotspot, Sarah is married to a great guy—we doubt that she will ever settle down.

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Armando Molina Bou

Creative Director

With more than 20 years of experience in strategic branding and political communications, Armando has worked on every conceivable type of advocacy, grassroots, lobbying and corporate campaign. For web and print campaigns, Armando plays many roles—creative and art director, designer and writer. He has an uncanny ability to visually translate the message and help clients understand their brand, values, audience and long-term goals. Armando grew up in Puerto Rico and earned dual degrees from Pennsylvania State University in communications and graphic design. His work has been showcased by International Papers and Mohawk Papers and included in the permanent collection of the Smithsonian. Armando has served as a key creative partner with Rich Neimand since 1995, most recently collaborating from Buenos Aires, Argentina, where he and his daughter make their home—and share a love for photography…and vintage Fisher Price toys.

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Sarah Bingol

Communications Manager

Sarah combines her writing skills with a deep knowledge of foundations and financial institutions to help manage multi-faceted projects and support day-to-day needs for her clients. She is a quick study, absorbing every ounce of information and diving straight to the heart of the issue. Sarah brings a wealth of traditional and digital media experience to the table, and has a knack for producing engaging copy that draws the reader in. Sarah wasn’t born in Texas, but got there as fast as she could, growing up in San Antonio before returning to her native Virginia to earn a B.A. in American history and government from the University of Virginia. She’s been in D.C. since 2013, and enjoys being the office’s resident Southerner.

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Shea McCormick

Communications Coordinator

Shea’s talent to relate to people and desire to meet clients’ needs fuses together to produce thorough and diligent campaign support. Her ability to track and keep up with ever-changing deadlines makes Shea a key member on our team, where she manages to always stay one step ahead. Shea uses her ability to juggle shifting priorities in managing clients’ websites and social media accounts—she is relied on to implement changes at any moment’s notice. Shea came to us after graduating with a degree in psychology from Villanova University in Pennsylvania. A native of D.C., Shea spends most of her time alternating between work and workouts—a trait particularly helpful when it comes to lifting heavy things in the office.

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Kristen Keesee

Communications Coordinator

Kristen comes to Neimand Collaborative bringing her background in writing and design along with a passion for making a positive impact. Between her Type-A personality and knack for getting it right, Kristen stays busy tracking deadlines and keeping everything moving at rapid speeds. A Pennsylvania native, Kristen moved to Charlottesville, Virginia for high school before returning to her northern roots to study international relations and multimedia journalism at Boston University, where she fell in love with learning about cultures and storytelling. Kristen’s never been one to take ‘no’ for an answer—which is particularly handy when making sure our clients have everything they need. When she’s not dreaming up new content strategies or solving seemingly impossible requests, Kristen’s usually found exploring all the hotspots around D.C. or planning her next globetrotting adventure—with a cup of coffee in hand.

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Continuously going, and growing

Making the leap to the working world after college can be difficult, especially when you’re comparing positions at very different companies. Whether it’s your first job or your second or third, take the time to weigh the pros and cons of each as you take the next step in your life. I have worked with Neimand Collaborative since July 2015 after spending two years at Weber Shandwick, working in their Social Impact practice. Weber Shandwick is a very large company, and Neimand Collaborative is much smaller, so I’ve experienced both types of work environments since graduating from college. I shared with my colleagues how the differences in company sizes shaped my work experience, and what kind of advice I would give young professionals about how to choose the right company for you.

 

What are your major responsibilities?

I’m responsible for the day-to-day account management for Master Your Card, a community empowerment program sponsored by Mastercard. It’s a large program that we work on with several other partner agencies. We support the strategic direction and messaging for Master Your Card as a whole. I work in the same capacity for our accounts with the Natividad Medical Foundation and Trust for Learning.

I also run the company’s internship program, which is a great opportunity for me to get to know local students and help get our name out there.

What attracted you to taking a position with the company?

I’m passionate about a few issues, including financial inclusion and education, so I was immediately attracted to Neimand Collaborative because of the clients and client work that the company specializes in. I also wanted my next job to have a closer connection to the communities we were working with. For example, Master Your Card works directly with community organizations to help people better use electronic payments and save time and money. Being part of the team that is working to understand what communities need and create solutions for them is really gratifying for me.

My last job was CSR communications and public relations, which was great, but this felt like the natural next step.

Neimand is a relatively small company compared to your previous employer, why the transition? Was it a hard one to make?

I had a great two years at my previous agency, which was much larger in terms of personnel and global in focus. I learned so much and really couldn’t have made the jump to a smaller, more focused position without the experience I got there. I decided to leave because I felt that I would thrive in a smaller setting. I wanted closer working relationships with my team members, supervisors and clients. Neimand Collaborative also has a really unique culture, which was appealing to me.

The transition wasn’t hard necessarily, but there was an adjustment period like you’d find in any new position. There is a lot of room to grow here and because we’re a smaller company everyone is very open to suggestions and new ideas on everything from account and client management to operational/administrative items.

Do you prefer a smaller company over a larger one? If so, what were some issues you had with the latter?

I do prefer a smaller working environment to a larger one. I’m someone who enjoys being close with my coworkers. Everyone who works here is genuinely invested in each other’s professional and personal success, and you see that at every level of management and within the junior staff as well. In my experience, that’s not always the case at larger companies because it’s just not always possible to devote that kind of time and energy to so many people.

How does the client work differ between a larger company and a smaller one?

At Neimand Collaborative, we have the opportunity to work directly with our clients at almost every level. Having that experience is really critical to developing your management skills, and that degree of access is unique to smaller companies. Because we’re a smaller team, we are also expected to punch above our weight, so to speak, and work at a more advanced level than you might get the chance to elsewhere.

Because I have a more senior role here than I did previously, my day-to-day responsibilities have changed. However, I don’t think that there’s a major difference in expectations at larger or smaller companies – stellar client work is always the top priority.

Do you feel like working relationships are more or less personal with clients?

I definitely think that I have a closer relationship with my clients at Neimand Collaborative – maybe closer than is traditional! We share office space with one of our clients, which was intimidating at first, but it’s really a great resource. I enjoy being able to walk down the hall to talk about a deliverable or discuss what’s coming up next for her.

Do you feel like larger companies tend to provide more opportunities for promotion and growth compared to smaller companies?

In my experience, larger companies have a very structured growth path or plan for employees compared to smaller companies, which is absolutely understandable given the size of the company. That’s really helpful when setting expectations and standardizing the schedule on which employees advance. However, that kind of rigidity doesn’t work for everyone.

Personally, I’ve found that smaller organizations really let you write your own ticket in terms of growth. Because there are fewer people to manage, you can have more frequent conversations about your growth and make sure that you and your supervisor understand what works best for you. You might also have the opportunity to get promoted or get a raise on a more relaxed schedule than a large company, simply because smaller groups have the ability to be more flexible in their policies.

What advice would you give a recent graduate choosing a job between a larger company versus a smaller company?

That’s a really tough decision because everyone is different, and when you’re just starting out you don’t always know how your work style and personality are going to evolve. When I first started at a big company I thought I’d be there for several years, or maybe even my entire career. But you learn a lot about yourself as you work with different people and in different areas. The best advice I can give is to make sure that when you’re interviewing you meet with the person who will supervise you directly. Your relationship with that person will be one of the most important you will have at that job, and you should feel comfortable with them and confident that they will advocate for you.

What kind of advice do you wish would have been given to you when you had to make that decision? 

First of all, if you’re a recent grad and have more than one job offer to weigh, I applaud you. Second of all, I wish that when I was applying for jobs I was more confident in the fact that companies are just as interested in you as you are in them. I know that people told me this, but it was hard for me to believe it. You should be confident that you have a lot to offer any company – they wouldn’t bring you in for an interview otherwise. And you should be confident in asking for what you feel like is fair in terms of salary, benefits, etc. Don’t lowball yourself because you’re trying to make yourself seem like the most attractive candidate.

I would also tell someone that they should go with whichever company’s culture they have a better feeling about, and evaluate each company based on how well you think you can thrive there. It’s tough to judge culture after only a couple interviews, but I knew right away that the people I spoke with at Neimand respected each other, admired the work they did, and were dedicated to the causes and clients they worked for.

 

 

 

Let’s talk.

We work for a wide range of groups on a wide range of issues with a wide range of budgets.
Big organization or small, what we care about most is helping people move forward. If you’re doing something great, give us a call and let us help you make a greater impact.

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Call us at 202.637.9732
info@​neimandcollaborative.​com

1100 Vermont Avenue, NW, Suite 200
Washington, DC 20005