How You Move Forward: Neimand Collaborative. Social Impact Marketing.

You move forward by working all the angles that create impact.Working all the angles that create impact.

Government is too small to do it all. Philanthropy doesn’t have enough money. Private enterprise needs incentive to meet public needs. People, when properly motivated as consumers of policies and products, greatly influence the marketplace of public and private innovation.

  • Politics

    The best politics creates the best policies.

  • Policy

    The best policies meet public needs.

  • People

    Popular support drives the best politics.

Politics drives policy
and people drive both.

A simple method for social impact.

We have an intuitive way to move you forward: meet people where they are, find connecting interests and lead them to a better place.

  • Goals

    What you’re trying to achieve with whom and how fast.

  • Research

    Where your value connects with what people value.

  • Brand & Message

    One message that builds valued relationships with different people.

  • Market

    A practical and measurable strategy that moves everyone to act in their own interest and the interests of others.

We simplify the complexity of rallying government, philanthropy, private enterprise, practitioners
and people around something new and better.


Master Your Card:
the business of social impact.

Commercial products and services play a big role in bringing social and economic solutions to scale. We jumped at the opportunity to work with MasterCard after seeing how electronic payment technology could produce upward mobility for vulnerable populations and small businesses—so we developed a public education campaign to help stakeholders see this value.


MasterCard’s electronic payment technology creates affordable, financially empowering solutions that weren’t widely understood or appreciated by consumers, small businesses and governments. As a result, electronic payments were getting lumped in with financial reform efforts that would actually reduce access to technology that could solve problems for vulnerable populations and small businesses.


Make a clear distinction between MasterCard and the banks and processors that license its technology. Implement a process of review, research, branding and messaging to launch Master Your Card, a public education campaign that helps people understand how to select and use electronic payments to their benefit—so they condition the market through their choices. Work closely with labor, Latino and African-American leaders to show them how electronic payments can increase financial inclusion, upward mobility and greater profitability for individuauls, small businesses and micro-entrepreneurs. Learn from our community partners how to build better products that meet the needs of their constituencies.


Master Your Card has built a bridge between the financially underserved and MasterCard, creating financial empowerment and inclusion faster than government can through policies and nonprofits can through education and advocacy alone. MasterCard has gained greater brand value among policymakers and consumers while understanding how to better serve emerging populations and businesses. Educating seniors how to be smart and safe when making online purchases. Teaching low-income workers how to use prepaid cards as an entry into the modern economy. Taking counsel from Latino, labor and African-American groups that results in MasterCard creating Six Standards for Prepaid Payroll Cards to ensure that employers who use MasterCard technology are making payroll cards work for employees. This is how you move forward in the business of social impact.

Neimand Collaborative

  • Analysis
  • Research design
  • Brand strategy
  • Messaging
  • Conceptualization
  • Marketing
  • Materials development
  • Communications support
  • Brand fidelity
  • Ongoing strategic consultation


StatlerNagle; Artemis Strategy Group; Potomac Communications Group; Groundswell Communications; Mercury Public Affairs.


Rich Neimand


Rich quickly grasps the forces that drive behaviors and decisions. Whether it’s surveys, white papers, journalists, politicians, policies, sound bites, Facebook or Twitter—Rich sees the battleground from the outset and his insights influence how we research and build brand, message and marketing strategies. As President, he helps bring these solutions to life in finished products. A witty and engaging speaker and trainer, Rich helps people move from where they are to where they need to be to create social and economic impact. Many clients rely on him for consultation and advice to maintain brand fidelity, respond to emerging issues and tailor evolving strategies. Raised in Los Angeles by two wonderful parents from Brooklyn, Rich’s career path was blazed through writing, graphic arts, fine arts, commercial advertising and political consulting—all of which contribute to his work in social impact marketing. Rich lives in his beloved Silver Spring with his wife, two sons and a dog that controls everything in decidedly existential ways. No cause is too small or too big for Rich—as long as it holds the promise of moving people forward.

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Dave Clayton

Executive Vice President

Dave’s talent is understanding how people relate to issues, organizations, products and programs. A problem solver with an analytic bent for where people hold shared motivations, Dave leads our analysis and research efforts and identifies strategic solutions. He provides an invaluable bridge from research to action, making sure our brand, message and creative solutions remain grounded in meeting client objectives. He works with clients on projects from inception through training and long-term consulting. Growing up in Salt Lake City, Utah, Dave completed studies in psychology and physics at Brigham Young University before earning his doctorate in clinical psychology at the University of North Carolina-Chapel Hill. He left the clinical faculty at BYU’s counseling center in 2001 and moved to D.C. to focus on strategic research and communications. Dave and his wife started their family of four in Chapel Hill, adding children at each stop along the way—and one carbon cyclocross bike that he rides into work each day regardless of rain, sleet, snow, ice, delivery vans on L Street or clueless tourists on the Mall.

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Shannon Rosenthal

Vice President Operations

Shannon’s collaborative energy and find-a-solution mentality help to ensure our company is doing right by its clients. With a wealth of direct client and project experience, she now runs our business and us with great instincts for what our team needs on a daily basis to make great impact for our clients and their causes. Her passion for logistics, numbers and organization has made her our go-to person for just about everything that needs to go right. Shannon is the rock who rocks. A native of New Jersey, Shannon moved to North Carolina during her high school years and later completed her degree in marketing at East Carolina University. In 2000, she moved to Washington, D.C., where she honed her skills in marketing, production and team management—and found her husband. She, her husband and their two daughters are here for good with family and friends that make the D.C. area home.

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Sarah Hutchinson

Vice President Creative Services

In addition to mastering content and strategy, Sarah has the twin gifts of knowing how to get things done and knowing how to get people to do them. Combining these abilities with her expertise in creative development and campaign execution, she’s a part of our work from beginning to end. Sarah’s leadership includes digital and print materials, website development, advertising and social media campaigns. Her skills enable many of our clients to mount powerful and effective campaigns even when they are on relatively small budgets. Sarah also leads project teams and manages internal and external team members to ensure the quality and timeliness of our work. Born in Boulder, Colorado, Sarah grew up in Minden, Nevada, on a ranch in the Sierra foothills. At 15, she attended a campaign training workshop where she met Rich, who casually offered her a job once she got out of college. Much to Rich’s surprise, Sarah came to D.C. to claim her job after earning her degree in English at the College of William & Mary in Virginia. Now eating and drinking her way through every D.C. hotspot, Sarah is married to a great guy—we doubt that she will ever settle down.

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Armando Molina Bou

Creative Director

With more than 20 years of experience in strategic branding and political communications, Armando has worked on every conceivable type of advocacy, grassroots, lobbying and corporate campaign. For web and print campaigns, Armando plays many roles—creative and art director, designer and writer. He has an uncanny ability to visually translate the message and help clients understand their brand, values, audience and long-term goals. Armando grew up in Puerto Rico and earned dual degrees from Pennsylvania State University in communications and graphic design. His work has been showcased by International Papers and Mohawk Papers and included in the permanent collection of the Smithsonian. Armando has served as a key creative partner with Rich Neimand since 1995, most recently collaborating from Buenos Aires, Argentina, where he and his daughter make their home—and share a love for photography…and vintage Fisher Price toys.

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Shea McCormick

Communications Coordinator

Shea’s talent to relate to people and desire to meet clients’ needs fuses together to produce thorough and diligent campaign support. Her ability to track and keep up with ever-changing deadlines makes Shea a key member on our team, where she manages to always stay one step ahead. Shea uses her ability to juggle shifting priorities in managing clients’ websites and social media accounts—she is relied on to implement changes at any moment’s notice. Shea came to us after graduating with a degree in psychology from Villanova University in Pennsylvania. A native of D.C., Shea spends most of her time alternating between work and workouts—a trait particularly helpful when it comes to lifting heavy things in the office.

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Kristen Keesee

Communications Coordinator

Kristen comes to Neimand Collaborative bringing her background in writing and design along with a passion for making a positive impact. Between her Type-A personality and knack for getting it right, Kristen stays busy tracking deadlines and keeping everything moving at rapid speeds. A Pennsylvania native, Kristen moved to Charlottesville, Virginia for high school before returning to her northern roots to study international relations and multimedia journalism at Boston University, where she fell in love with learning about cultures and storytelling. Kristen’s never been one to take ‘no’ for an answer—which is particularly handy when making sure our clients have everything they need. When she’s not dreaming up new content strategies or solving seemingly impossible requests, Kristen’s usually found exploring all the hotspots around D.C. or planning her next globetrotting adventure—with a cup of coffee in hand.

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Sarah Bingol

Communications Coordinator

Sarah combines her writing skills with a deep knowledge of foundations and financial institutions to help manage multi-faceted projects and support day-to-day needs for her clients. She is a quick study, absorbing every ounce of information and diving straight to the heart of the issue. Sarah brings a wealth of traditional and digital media experience to the table, and has a knack for producing engaging copy that draws the reader in. Sarah wasn’t born in Texas, but got there as fast as she could, growing up in San Antonio before returning to her native Virginia to earn a B.A. in American history and government from the University of Virginia. She’s been in D.C. since 2013, and enjoys being one of three Neimand Collaborative Sara(h)s and the office’s resident Southerner.

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Sara White-Delehoy

Communications Manager

With a background in communications, Sara assists in management and research coordination across a variety of projects and campaigns. Bringing with her an extensive knowledge in education, both on domestic and international levels, she plays a variety of roles in spearheading our public education and early childhood learning projects. Whether using her analytical thinking to begin drawing narratives from initial research or building on well-established campaigns through social media and outreach, she helps keep each project rolling at every stage. Sara holds a bachelor’s in communication studies from Northwestern University and a master’s in global communication from the Elliott School at George Washington University. She arrived on the east coast in 2010 and hasn’t looked back.

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In the beginning, there was Ross Bates.

Before there was Neimand Collaborative, there was a company called BatesNeimand, a long partnership I had with Ross Bates, a pioneering Democratic political consultant. Ross passed away in September, leaving friends and colleagues across the country with fond memories and richer lives. He had three memorial services on two coasts, the last of which was on October 13th in Washington, DC, where many took turns to talk about how Ross impacted their lives and the lives of others. I’m often asked how I got to do what I do today with my colleagues at Neimand Collaborative. It’s usually a long answer, but the short of it is Ross Bates. For those interested in how the past continues to inform the present, below is eulogy I had the honor to give at Ross’ funeral.


I have long feared this day as the end of a beautiful story. But I believe it is only the beginning. As Ross would say, “Let me explain.”

Nothing delighted Ross G Bates more than a good story. And Ross knew he was one heck of an epic story—a long-running narrative of quirky adventures, American history and best laid plans laid to waste by the craziness of people and the ironies of life. Ross carried this gospel of past experience and used it to inform his actions in the present.

Mix the Torah with the Talmud. Have it written by Mel Brooks, voiced by Mel Blanc and staged by Vince MacMahon. There you have Ross’ Odyssey. Part Homer, part Homer Simpson.

Like all epics, Ross’ story elevated the mundane aspects of life into something higher. Like all classic stories that build upon stories, it was organized by chapter and verse. Snippets were related whenever he thought a hysterical digression could illuminate a straight path. I was a part of this story for a short 35 years. It had so many episodes that Annie Sanner Rosello, our long-time writer and friend at BatesNeimand, had classified them by year and number. Every strategy or production meeting was interrupted with his inimitable up-thrust finger, mischievous giggle and spurting exclamation, “This reminds me of the time….” Annie would look at me and say, “1978, Episode 159, likely to transition to 1990, Episode 5, and conclude with 1988, Episode 55, possibly with Lucha Libre mask.”

“Annie, any possible mention of Roller Derby, Little Ralphie Valedarez and Psycho Ronnie Raines?”

“Rich, as Dick Lane would say, ‘Whoa Nelly, yes.’”

I met Ross in 1980, Episode 25. It was my first time producing artwork for political campaigns—for the now famous Berman vs. McCarthy Speakership fight in California. Ross came into my office exactly twelve hours later than the 3 p.m. time we agreed upon, threw 50 boards marked up with corrections, and said—just before he fell sideways into a couch and what looked to be a coma—“You have three hours to make new proofs. If you fail to have them done by 6 a.m. today, you’ll never work in politics again.”

I’m not stupid.

I seized the opportunity and went home. And that started a partnership in political consulting that lasted for 20 years. Ross became my mentor and friend, the most loyal friend anyone could ever have. Politics was never, ever his profession. It was his siren call, his spiritual quest. Through that wild journey he showed me and so many others how to snatch progress from the jaws of cynicism and hopelessness. A brilliant political strategist and math wiz, Ross could immediately grasp what was important, tease out the human story in the numbers and construct meaning from contradiction. That skill came from the fact that Ross was marvelously contradictory, deeply human and—despite all his claims to the contrary—steadfastly optimistic.

He could drive you absolutely crazy—and you had to love him for it.

He insisted that our offices be furnished like a fire sale during an actual fire. In the early days, he had a solid steel desk that looked like a rusted Holstein cow and a chair that placed his eyes level with the desktop. He wept when we moved to new offices and bought new, matching furniture. He called me a “fashionista.” But when we traveled he always rented a souped up Volvo coupe at a premium and proceeded to drive it no faster than 25 miles an hour on the freeway, all the time muttering, “Good golly, oh, oh dear.” I would say, “Ross, in 15 miles you’ll have to change lanes, you’d better start now.” He would scream, “Piffle!”

We’d miss the exit.

Ross hated hiring new employees, or as he would call them, “Young twerps and cash drains.” After two days, he loved every single one of them, mentored them, paid them generous bonuses with money he didn’t have and remained their friend even when they went on to their own careers in politics and competed against him. Ross claimed not to give a damn, but he would go above and beyond the call of duty for even the worst, most unappreciative client—even in the later years when the worst outnumbered the best by 10 to one.

Ross claimed to have no use for family, commitment, kids, dogs and cats.

But he was incredibly dedicated to his parents, Doris and Milt, and his sister, Julie, speaking about them all the time. He married Christy, became a father to Lisa, populated his house with dogs and cats that he served hand and foot, became Stella’s proud grandfather—and never waivered in his love and commitment, even as he built a new life and love with Jill and her family. He was tremendously accomplished and incredibly humble. Ross was directly responsible for empowering almost every social movement in the United States. He was a pioneer in electing African-Americans, Latinos, women and lesbian, gay and transgendered candidates. This master of targeting and specialized messaging did it by insisting on running these candidates not as types but as good neighbors and capable people.

I’m so happy that at the end of his career he moved back to work in his beloved California, where he was valued for his thinking and his mail, and got the appreciation, recognition and professional satisfaction he so deserved. Finally, Ross hated religion but was spiritual in all his actions.

Long ago I lost my faith that electoral politics could still create positive social change. It was our biggest and only disagreement. He insisted that the good fight was still good no matter how bad. All Ross needed was one righteous person among hundreds of the unworthy.

As usual, he was right and I was wrong.

This past Rosh Hashanah, I was sitting through services at my shul, which Ross called the “Temple Of Minimal Commitment,” when I came across this meditation in the prayer book and found the perfect encapsulation of Ross’ life, chapter and verse:

The time may be distant

And the outcome uncertain—
for how could suffering,

Endemic to the human condition,

Ever come to an end?

Cessation of desire,

Relinquishing attachment,

Diminished expectations—

all these might ease the pain of being alive.

Or decide instead that you’ll continue to dream,

Hope, remain fiercely attached to bringing a better day,

Even if the outcome’s uncertain

And the time is very distant.

Here is where Ross’ story becomes ours, where it doesn’t end, where it becomes 2015, Episode Infinity. Each of us is a part of Ross’ story, each of us carries it within us.

Carry it on.

Carry it on.

Do it the way Ross would do it. Do it with humor, do it with humility, do it with love, do it with loyalty, do it with passion. And by all means, do it as quirky as hell. Because Ross would have loved it that way.

Let’s talk.

We work for a wide range of groups on a wide range of issues with a wide range of budgets.
Big organization or small, what we care about most is helping people move forward. If you’re doing something great, give us a call and let us help you make a greater impact.

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Call us at 202.637.9732

1025 Vermont Avenue, NW, Suite 830
Washington, DC 20005