How You Move Forward: Neimand Collaborative. Social Impact Marketing.

You move forward by working all the angles that create impact.Working all the angles that create impact.

Government is too small to do it all. Philanthropy doesn’t have enough money. Private enterprise needs incentive to meet public needs. People, when properly motivated as consumers of policies and products, greatly influence the marketplace of public and private innovation.

  • Politics

    The best politics creates the best policies.

  • Policy

    The best policies meet public needs.

  • People

    Popular support drives the best politics.

Politics drives policy
and people drive both.

A simple method for social impact.

We have an intuitive way to move you forward: meet people where they are, find connecting interests and lead them to a better place.

  • Goals

    What you’re trying to achieve with whom and how fast.

  • Research

    Where your value connects with what people value.

  • Brand & Message

    One message that builds valued relationships with different people.

  • Market

    A practical and measurable strategy that moves everyone to act in their own interest and the interests of others.

We simplify the complexity of rallying government, philanthropy, private enterprise, practitioners
and people around something new and better.


Master Your Card:
the business of social impact.

Commercial products and services play a big role in bringing social and economic solutions to scale. We jumped at the opportunity to work with Mastercard after seeing how electronic payment technology could produce upward mobility for vulnerable populations and small businesses—so we developed a public education campaign to help stakeholders see this value.


Mastercard’s electronic payment technology creates affordable, financially empowering solutions that weren’t widely understood or appreciated by consumers, small businesses and governments. As a result, electronic payments were getting lumped in with financial reform efforts that would actually reduce access to technology that could solve problems for vulnerable populations and small businesses.


Make a clear distinction between Mastercard and the banks and processors that license its technology. Implement a process of review, research, branding and messaging to launch Master Your Card, a public education campaign that helps people understand how to select and use electronic payments to their benefit—so they condition the market through their choices. Work closely with labor, Latino and African-American leaders to show them how electronic payments can increase financial inclusion, upward mobility and greater profitability for individuauls, small businesses and micro-entrepreneurs. Learn from our community partners how to build better products that meet the needs of their constituencies.


Master Your Card has built a bridge between the financially underserved and Mastercard, creating financial empowerment and inclusion faster than government can through policies and nonprofits can through education and advocacy alone. Mastercard has gained greater brand value among policymakers and consumers while understanding how to better serve emerging populations and businesses. Educating seniors how to be smart and safe when making online purchases. Teaching low-income workers how to use prepaid cards as an entry into the modern economy. Taking counsel from Latino, labor and African-American groups that results in Mastercard creating Six Standards for Prepaid Payroll Cards to ensure that employers who use Mastercard technology are making payroll cards work for employees. This is how you move forward in the business of social impact.

Neimand Collaborative

  • Analysis
  • Research design
  • Brand strategy
  • Messaging
  • Conceptualization
  • Marketing
  • Materials development
  • Communications support
  • Brand fidelity
  • Ongoing strategic consultation


StatlerNagle; Artemis Strategy Group; Potomac Communications Group; Groundswell Communications; Mercury Public Affairs.


Rich Neimand


Rich quickly grasps the forces that drive behaviors and decisions. Whether it’s surveys, white papers, journalists, politicians, policies, sound bites, Facebook or Twitter—Rich sees the battleground from the outset and his insights influence how we research and build brand, message and marketing strategies. As President, he helps bring these solutions to life in finished products. A witty and engaging speaker and trainer, Rich helps people move from where they are to where they need to be to create social and economic impact. Many clients rely on him for consultation and advice to maintain brand fidelity, respond to emerging issues and tailor evolving strategies. Raised in Los Angeles by two wonderful parents from Brooklyn, Rich’s career path was blazed through writing, graphic arts, fine arts, commercial advertising and political consulting—all of which contribute to his work in social impact marketing. Rich lives in his beloved Silver Spring with his wife, two sons and a dog that controls everything in decidedly existential ways. No cause is too small or too big for Rich—as long as it holds the promise of moving people forward.

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Dave Clayton

Executive Vice President

Dave’s talent is understanding how people relate to issues, organizations, products and programs. A problem solver with an analytic bent for where people hold shared motivations, Dave leads our analysis and research efforts and identifies strategic solutions. He provides an invaluable bridge from research to action, making sure our brand, message and creative solutions remain grounded in meeting client objectives. He works with clients on projects from inception through training and long-term consulting. Growing up in Salt Lake City, Utah, Dave completed studies in psychology and physics at Brigham Young University before earning his doctorate in clinical psychology at the University of North Carolina-Chapel Hill. He left the clinical faculty at BYU’s counseling center in 2001 and moved to D.C. to focus on strategic research and communications. Dave and his wife started their family of four in Chapel Hill, adding children at each stop along the way—and one carbon cyclocross bike that he rides into work each day regardless of rain, sleet, snow, ice, delivery vans on L Street or clueless tourists on the Mall.

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Shannon Rosenthal

Vice President Operations

Shannon's collaborative energy and find-a-solution mentality help to ensure our company is doing right by its clients. With a wealth of direct client and project experience, she now runs our business and us with great instincts for what our team needs on a daily basis to make great impact for our clients and their causes. Her passion for logistics, numbers and organization has made her our go-to person for just about everything that needs to go right. Shannon is the rock who rocks. A native of New Jersey, Shannon moved to North Carolina during her high school years and later completed her degree in marketing at East Carolina University. In 2000, she moved to Washington, D.C., where she honed her skills in marketing, production and team management—and found her husband. She, her husband and their two daughters are here for good with family and friends that make the D.C. area home.

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Sarah Hutchinson

Vice President Creative Services

In addition to mastering content and strategy, Sarah has the twin gifts of knowing how to get things done and knowing how to get people to do them. Combining these abilities with her expertise in creative development and campaign execution, she’s a part of our work from beginning to end. Sarah’s leadership includes digital and print materials, website development, advertising and social media campaigns. Her skills enable many of our clients to mount powerful and effective campaigns even when they are on relatively small budgets. Sarah also leads project teams and manages internal and external team members to ensure the quality and timeliness of our work. Born in Boulder, Colorado, Sarah grew up in Minden, Nevada, on a ranch in the Sierra foothills. At 15, she attended a campaign training workshop where she met Rich, who casually offered her a job once she got out of college. Much to Rich’s surprise, Sarah came to D.C. to claim her job after earning her degree in English at the College of William & Mary in Virginia. Now eating and drinking her way through every D.C. hotspot, Sarah is married to a great guy—we doubt that she will ever settle down.

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Armando Molina Bou

Creative Director

With more than 20 years of experience in strategic branding and political communications, Armando has worked on every conceivable type of advocacy, grassroots, lobbying and corporate campaign. For web and print campaigns, Armando plays many roles—creative and art director, designer and writer. He has an uncanny ability to visually translate the message and help clients understand their brand, values, audience and long-term goals. Armando grew up in Puerto Rico and earned dual degrees from Pennsylvania State University in communications and graphic design. His work has been showcased by International Papers and Mohawk Papers and included in the permanent collection of the Smithsonian. Armando has served as a key creative partner with Rich Neimand since 1995, most recently collaborating from Buenos Aires, Argentina, where he and his daughter make their home—and share a love for photography…and vintage Fisher Price toys.

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Sarah Bingol

Communications Manager

Sarah combines her writing skills with a deep knowledge of foundations and financial institutions to help manage multi-faceted projects and support day-to-day needs for her clients. She is a quick study, absorbing every ounce of information and diving straight to the heart of the issue. Sarah brings a wealth of traditional and digital media experience to the table, and has a knack for producing engaging copy that draws the reader in. Sarah wasn’t born in Texas, but got there as fast as she could, growing up in San Antonio before returning to her native Virginia to earn a B.A. in American history and government from the University of Virginia. She’s been in D.C. since 2013, and enjoys being the office’s resident Southerner.

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Shea McCormick

Communications Coordinator

Shea’s talent to relate to people and desire to meet clients’ needs fuses together to produce thorough and diligent campaign support. Her ability to track and keep up with ever-changing deadlines makes Shea a key member on our team, where she manages to always stay one step ahead. Shea uses her ability to juggle shifting priorities in managing clients’ websites and social media accounts—she is relied on to implement changes at any moment’s notice. Shea came to us after graduating with a degree in psychology from Villanova University in Pennsylvania. A native of D.C., Shea spends most of her time alternating between work and workouts—a trait particularly helpful when it comes to lifting heavy things in the office.

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Kristen Keesee

Communications Coordinator

Kristen comes to Neimand Collaborative bringing her background in writing and design along with a passion for making a positive impact. Between her Type-A personality and knack for getting it right, Kristen stays busy tracking deadlines and keeping everything moving at rapid speeds. A Pennsylvania native, Kristen moved to Charlottesville, Virginia for high school before returning to her northern roots to study international relations and multimedia journalism at Boston University, where she fell in love with learning about cultures and storytelling. Kristen’s never been one to take ‘no’ for an answer—which is particularly handy when making sure our clients have everything they need. When she’s not dreaming up new content strategies or solving seemingly impossible requests, Kristen’s usually found exploring all the hotspots around D.C. or planning her next globetrotting adventure—with a cup of coffee in hand.

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A hop, skip and a jump away.

If you stay in the same place long enough you realize how far you’ve come. On February 1, we’re leaving our home of 15 years, 1025 Vermont Avenue, to new offices across the street at 1100 Vermont Avenue NW on the second floor.

I built two companies at 1025 Vermont: BatesNeimand with my good friends Ross Bates and Armando Molina Bou, and then Neimand Collaborative, with equally great colleagues Dave Clayton and Sarah Hutchinson.

It took every cent we didn’t have to build out 1025 Vermont for a firm that was more a vision than a reality. Ross would have been happy with folding tables and milk crates for desks. Somehow Armando and I prevailed on Ikea furniture, Aeron chairs and colorfully painted walls. Unfortunately, it took us an entire week for Armando and me to assemble all the furniture. Ross never forgave me for the expense and Armando kept saying, “Why do I let jew get me into these things?” It’s strange, but Armando’s English is perfect with everyone but me.

But it was worth it. The other day Kristen took down all the industry awards won by BatesNeimand and put them into a binder album that I equated with an urn for cremated remains. A lot of great people worked hard to win those awards, competing against the top agencies in DC and the best design firms in the country. So many talented people came through here to make an impact on electoral politics and policy. They have gone on to found their own companies or work as top professionals in their fields.

Shannon Rosenthal and Armando Molina Bou have been my two constants across the companies. I wanted Neimand Collaborative to be a small, boutique firm that created social impact. Shannon took one look at a half empty suite of offices and promptly went looking for compatible tenants while I was busy recruiting our greatest asset, Dave Clayton, and convincing him that there was something called social impact marketing even if nobody knew what it was. Shortly thereafter we hired Sarah. On her second week of work I found her staring at our company logo in the reception area and asked her what was up. “I’m just wondering how you’re going to fit my name in there without it being too long. Maybe we can get rid of the Neimand part.” Two weeks later she asked me to send her to graduate school. “This is graduate school and I’m paying you to attend so get to work,” I told her. She hasn’t stopped since, and has worked with Armando to build our firm’s formidable creative capabilities.

Shannon found us the perfect tenants in our friends Jean Statler and Tom Nagle who were starting Statler Nagle as industry marketing experts. Dave Richardson, Jon DeWitt and Anne Aldrich also moved in with their Artemis Strategy Group. Our three new firms grew up together. There’s nothing like having a question about research, branding or marketing and being able to go down the hall to talk to the smartest people in the business. They paid me to go to graduate school, but don’t tell them because Jean will hit me up for reduced rent.

We eventually outgrew a conference room that was below zero in summertime and Death Valley in the wintertime. Our once quiet building also became the home of a nursing school and our hallways soon became clogged with young women and men struggling to become health professionals, often in a language that was their second or third. There were a lot of tears around test time and tuition payments. They needed more space and so did we.

Shannon found us the perfect place just across the street at 1100 Vermont Avenue, on the second floor above the 7–11. Being a mere ten feet above Corn Nuts and Slurpees keeps you real. As usual, Shannon did an incredible job of managing every detail and making things happen on time and budget. Armando lent his keen design eye for the right colors and textures as well as provided lectures about the need to use coasters and keep our hands off the walls, which he accented with cascading felt. We have an entire floor that is all ours, an expanded conference room, showers for our runners and bicyclists, and state of the art climate control that we are hoping will win the approval of Kris Perry, our client and neighbor down the street at First Five Years Fund, who claimed that our previous conference room moonlighted as a CIA black site for illicit torture. Best of all, our friends Statler Nagle and Artemis Strategy Group have come with us.

While our move from 1025 to 1100 Vermont is probably no more than 55 yards, it seems like it took a long time to get there. We’re going to keep moving forward and help you do the same. So change your address books to Neimand Collaborative, 1100 Vermont Avenue NW, 2nd Floor, Washington, DC 20005—and come by for a visit any time.


  • Annie Rosello

    I will miss those halls where George crashed the wheelchair during the race, where the kitchen sink made that horrible sound like a redneck belching, where Scott rummaged for cookies, leftover half-sandwiches, anything — the conference room where we listened to Ross’s stories (over and over and over) and I scribbled madly to catch bits of brilliance and/or lunacy. It was a great place with smart people who became amazing friends; we managed to do some very creative work for very good and/or interesting clients. It was my post-graduate school and I will miss it. But I can’t wait to see the new space and the brilliance of Neimand Collaborative to come. Congrats and mazel tov!

Let’s talk.

We work for a wide range of groups on a wide range of issues with a wide range of budgets.
Big organization or small, what we care about most is helping people move forward. If you’re doing something great, give us a call and let us help you make a greater impact.

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Call us at 202.637.9732

1100 Vermont Avenue, NW, Suite 200
Washington, DC 20005